For copy writing web site content needs some intellect and in-depth knowledge of subject to understand the type of customer’s business or services. The reason is that when you write content for your website, you don’t just have to look your local or national market but you need to consider global market. Therefore it is very essential that your web site content should convey the right message to your potential customers globally.
While preparing content for any website, information in all page are equally important, but when it comes to Company Profile or About Us page then it require more attention.
Why Company Profile is Important in Your Website?
There are various reasons that depicts importance of copywriting effective company profile for your website as under:
On the internet, people visit your web site from different part of country in the world. It is possible that your company may known to local or national level [within your state or country] but not known globally. In such case your company profile can give information about your company and type of business.
You can build strong impression on people by writing efficient company profile or about us page. A great company profile can attract the right customers or supporters for a business.
While buying or selling anything from shop or mall, people can check everything personally but in case of online shopping or online businesses, one has to check the reliability of the company. By providing reliable information such as establishment, location, infrastructure, quality etc you can win trust of net users in your company / products or services.
How to Write Effective Company Profile?
While preparing company profile page you need to write very consciously each details about our company. The main points for any business company profile are as under:
Introduction about Your Company First of all you have to present information about your company such as name of your company with year of establishment, location [also mention name of the country located in]. Also mention type of business or service mainly associated with.
Establishment and LocationWrite year of company’s establishment. If you have more than one group and at different location then you can mention separate details for each group with year of establishment and location [only name of city].
Company History You can write short information about your company’s history such as how you have made growth of your company since establishment.
Directors / Promoters / Proprietors You can write name of all Directors / Promoters / Proprietors with their qualifications, experience and expertise in their fields.
Mission of CompanyWrite mission of the company that includes short description such as ethics, quality etc [based on value, quality, customer services etc]. The mission statement must be an effective statement as it makes more impression on people mind.
Vision of CompanyThe vision of your company includes statement about what your company wants to do in future. Like mission statement your vision statement also need use of strong and effective words to get trust of your potential customers.
Infrastructure Write about your company’s infrastructure that includes information about office building, factory, communication facility, transportation facility, latest instruments and machineries available in the company.
Main Business / ServicesInformation about your main products / services for example web design, SEO, internet marketing services, multimedia, email marketing, flash design, search engine marketing, logo design etc.
Marketing NetworkInformation about your company’s marketing network such as number of branches, regional offices, dealers, retailers etc.
Research and Development Detail about your research and development unit. How constantly they work for improving product quality.
Quality Assurance The information about quality control unit; how they work to provide quality products. You can also mention certification details for your product such as ISO 9001 etc
Clientele You can give list of your existing customers to build trust of potential customers and make them assurance to associate with your company without any doubts.
Customer Services You can get trust of people by assuring them that you provide best services in your industry; good after sales services make very much impact on buyer’s mind.
Things to remember
It is necessary to remember that your company profile should convey messages in short and simple language that anyone can understand it easily.
You should also try to avoid long description for any subject as people on net have no time to read such long details. You can give more information later while they contact you.
The main strength of writing good company profile is that it makes strong impression in your customers mind by communicating with them in a way that leads them to value and trust your company or brand or service. As a result you will get long-term benefits for your business.