By BT TRADESPACE
Christmas 2008 saw one for the history books when Facebook went head to head with the Queen and won. According to the IAB, figures released by Plusnet showed that Facebook use rocketed around 3pm - the time that Her Majesty the Queen addressed her subjects. Users were favouring their favourite social network over that age-old tradition of listening to the Queen!
If that wasn't enough to convince you that social networking is changing the way users spend then their time and their money - recent research (as reported by Brand Republic) shows that social networking sites are seeing huge boosts in traffic thanks to mobile phones, with average users checking their profiles more than eight times a day!
Yes. Social networking is already a phenomenon and as a business and buyer it will change the way you think of and do business. So if you want to get your business noticed and build new connections the first place you've got to be is BT Tradespace of course!
Assuming you're already on part of our BT Tradespace community; here's our list of other 'must-be' networks that are worth you being on with some top tips on getting started with them!
1. Twitter - Twitter is a free micro-blogging service which allows you to send posts of up to 140 characters in length.
2.Linkedin - Linkedin is an online global network of experienced professionals.
3. StumbleUponhttp://www.stumbleupon.com/ - StumbleUpon is a free service that helps you share websites with others.
4. Delicioushttp://delicious.com/ - Delicious is a social bookmarking service that allows users save, tag and share web pages.
5. Digg - Digg is a free service for discovering and sharing content on the web. Digg promotes the most popular pieces as voted on by their users.
6. Flickr - Flickr is an online photo management and sharing application
7. You Tube - YouTube is a video sharing website where users can upload, view and share video clips.
8. Facebook - Facebook is a free social networking website.
Some Tips on getting started
- Spend some time deciding which networks you would like to join; it is worthwhile doing your research, seeing what is being talked about and what is relevant to you and your business. You can then start joining those that are suitable for you.
- Keep your profiles consistent. If you are setting up accounts for business, ensure you use the same name so that people know they are dealing with you/your company. It is also advisable to use the same image, either your logo, or a picture of yourself, people will start recognising you around the networks if you have a consistent image.
- Spend some time filling out your profile information. It is often the first thing people look at before deciding if they will follow or connect with you. So tell people a little about you and your business.
- Plan some time in your day to update your profiles. Building your network and relationships online takes time but it is a hugely powerful tool to promote yourself.
- Keep your updates to sites such as Twitter public. If you are trying to engage with new clients, make sure it is easy for them to follow you.
- Be yourself but make sure you only share information you'd be happy for future and existing clients to read. It is great to get your personality across on these networks, but remember you are projecting the image of your business with every word you type.
- Have fun! Using these networks can get you great results as long as you are prepared to keep the relationships alive by getting involved. So keep posting, sharing information, offers and tips and replying to what other people are saying. It is better to be active and engaged in a smaller number of networks than sporadically posting on 50 sites.
By BT TRADESPACE