One simple way to advertise is key word search advertising. When someone searches on Google, Yahoo!, or another search engine, you will see paid for “sponsored” links appear at the top or side of the other results. Which ads appear depends on what the person has searched for – which means that the ads are contextual, and should be more effective than less targeted advertising.
This form of advertising has many advantages. First of all, you have complete control over the budget – you can set an amount per month that you want to spend, which can be as little as £10 – and you have direct access to results which show you how many people are clicking through on your ad.
However, choosing the right keywords to have associated with your ads can be difficult if you want to maximise their effectiveness. And, because they tend to be text-only or small graphics, they can be limiting to how creative – and thus noticeable – you can be.
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