Below are couple of things you should extremely take into consideration when building your website.
1. Is it user friendly
This is very important, if your site is not user friendly then it will not attract customers simple as that. you need to make sure that your navigation is clear, your visitors can navigate through your whole site. it has some interesting features, the color scheme is perfect, the use of Flash, and other graphics
2. What do your customers want
this is where i can say put your self in your customers shoes, think if you were a customer what would you like to see form this site, rather then selling products, what benefit can you bring to your user to use your site.
3. Grammatical errors
Ensure there are no spelling or grammatical errors. Check that all links are working and graphics display correctly.
Include testimonials from your current customers to show your potential clients that you are trustworthy, reliable and that you provide great service and/or products. Make sure the testimonials are real and if possible provide contact details of the person who supplied you with the testimonial. If you don't have any right now, get them! Simply email your customers and ask for their feedback on your business and service. Most happy customers will gladly provide this.
You could also include before and after photos. Show the problem picture and beside it show the picture of resolution, with an explanation of your product's benefits.
5. Contact Details
Make sure your visitors can see your contact details crystal clear, even if its just an email address have it in as many pages as possible, have a contact us page, stating your full address, telephone numbers, fax numbers, email address, place your contact details on the About us page. Basically make it very easy for you customers to contact you.
Have guarantee, like monthly, 30 days, yearly, this will give you browny points, and build a trust within your customers.
7. Provides information that people are looking for
If you don't provide it, someone else will. Content is still the king. You should include as much information as possible - not only detailed descriptions and prices of your products and services, but also free resources, articles, reports, ebooks relating to your industry, service and products. You can easily source free information on the internet. This will ensure that customers will keep coming back to your website, even if it is just to get information. The more they visit, the more you will stick in their mind as an expert and the next time they are ready to order your products/services, you will be their first choice.
If your website features any of the following, your website definitely needs an EXTREME MAKEOVER or at least a face lift.
1. Flash intros, revolving globes, bevelled line separators, animated mail boxes.
2. Loads of pop up or pop under boxes.
3. Autoplay music. Allow your customer to play music only if they choose.
4. Hit counters of the free variety, which say "you are the 27th visitor".
5. Date and time stamps, unless your website is updated daily or weekly.
6. Busy backgrounds.
Ask yourself - does my website portray the professional image I want my customers to see? Have I provided all the information that my customers may want or need to know? If you answered no to either of these, call your website designer today or you could lose thousands of dollars as your customers head to your competitor's door.