The actual term is called Search Engine Optimisation (SEO), What we need to do first is to optimize your site so its search engine friendly and that search engine robots can find your site and crawl through it without any problem. Once the site is up and ready to go next we need to do is link building,
As a business owner when you are building and constructing your site, you need to have in mined your target audience, who they are, where they are and what they are looking for. This is what many business forget to do is choosing a set of keywords for their site to be optimized.
When choosing your keywords you have to target your audience, and your ideal keywords phrase should be around 3 to 4 keywords, if you are targeting a t-shirts, you will not be able to rank for anything, because the keyword is such a cowman and general word. So instead of choosing a keyword like “T-shirts”, a keyword phrase like “Local T-shirt Stores” would be a much better choice.
With Google you can also use the FREE keyword tool that will give you a god idea on keywords to chose from and also it shows how much traffic you could be estimating and it gives and a comparison with your competition.
But don’t be over-reliant on keyword tools to help you find keywords. As a business owner, you should be very familiar with the market. Know who your target customers are. That will help you find and locate valuable keywords that no one else would’ve thought of.
Search Engine Friendly Website.
Once you have decided on your target audience, and your keywords, you need to build a search Engine Friendly website, which is user friendly and easy to navigate, not only for the users, but also for the search engine robots, as they crawl your site, they need to be able to go through the site smoothly without any delays and error, as site is only given a set amount of time for the search engine crawlers to crawl the site, we need to give enough information to the search engines so that they can take it back and list it in their directories.
This is where Alrayes Web Solutions, can build you a highly professional user friendly and search engine friendly website at a very affordable price, our developers will code your site so it can be accessed in more or less any browser, and according to the web standards.The golden principle here is to keep things simple, for users to easy use and come back to your site for more and more.
When you are satisfied with the design and content, it’s now time to let the world know about your site.
Link Building with Articles.
There are many ways you can build back links to your site. You can post entries on blogs, submit links to Web 2.0 properties, submit URLs to a bunch of web directories, or write and distribute press releases and/or articles. You can use a combination of these methods if you have the time and resources, or you can keep your focus on just one - such as article marketing. The search engines look at your site and see how many links are being linked to your site, and they count this, and all these go in your favor, the more links you have pointing to your site the better it will rank in search engines.
What to Expect After Your Articles Have Been Published.
If you website is brand new, don’t expect to see miracles overnight. It can take anywhere from four to six weeks for a new website to pick up speed. If you have done everything right (choose the right keywords, optimize your site, and pick the right anchor texts), then your site will appear in the search index in about three weeks. Initially, it will appear in page 5 or 6 in the search results. That is a very good sign.
In another two week’s time, your website will move up to page 3 or 4. Don’t rest on your laurels and stop writing and distributing articles. Keep up with your link building campaigns. If you have chosen the right keywords, you should be able to rank in about 6 weeks. For highly competitive keywords, it may take longer.
Your goal is to at least get your site to rank on page 1 on the major search engines. Once it emerges on page 1 of the search results, you will be receiving a steady stream of highly targeted traffic from the search engines. Do your part by serving your visitors well by publishing valuable content or offering killer products. You will soon be enjoying the handsome rewards.