Tuesday, 19 January 2010

Concerned About Google Caffeine?

Should you be concerned about Google "Caffeine"?


Recently, Google announced the testing of their newer and much more powerful search engine technology. It has been code named as “Caffeine”.  Whenever google announces enhancement, changes in algorithm, there will be lot of speculation in the SEO world.

google caffeine

So we checked out their blog and tried to find some info on what are they planning to do. What exactly are the changes. Here is the single quote that summarizes everything

"It's the first step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions."

Here is what it means

  1. Size and the Indexing Speed: Google is to crawl more pages but also index them faster. Thus the emphasis is on fresh content and regular updates.

  2. Accuracy: herein, the sites that match a searcher’s keywords along with the content would be winning the search engine game in terms of being ranked right at the top. Thus the focus would be on keywords as well as relevant content. In short they want users to find relevant content and they will be analyzing user behaviors

  3. Comprehensiveness: under it, Google would provide preference to the authority sites i.e. those that cover completely their niche areas. So the themed sites will win it here.


Basically google is as always after Spammers. There are people who spam similar content through different Web 2.0 sites and what Google will be doing is they will profile the site better.

So suggestion from our side. If you doing the right thing, doing your SEO corrrectly, not doing any sort of SPAM, you will have no problems with this new algorithm changes.

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