Twitter.com is a social media conversational platform which gives an opportunity to the participants to converse , connect , share news & views, happenings etc. Hence. the rules of effective communication become applicable to all the people, corporate, celebrities and journalists who want to use it for business promotion, brand building .
The tweets from a corporate Twitter account should be managed by some responsible person of the marketing or PR team . The tweets can discuss a problem related to the product, offer a solution, state the benefits of the products or simply quote a saying denoting the company culture. But, they will generate traffic to your site only if they have links to your site and also other reference sites.
By using Twitter scheduling tools (The two most popular ones are SocialOomph and Hootsuite.) you can create the tweets and schedule them for being displayed after a few days or weeks.
Planning and scheduling is crucial and important to any marketing plan. Hence, By planning and scheduling the tweets you save time and you can be more focused on what you want to convey to the followers about your business.
When the tweets are planned you can focus on the keywords you would like to use. As using the relevant keywords in your tweets you can cater to a wide range of the company products and services. For example you plan for 5-6 tweets a day. You can focus on 5-6 keywords in the tweets which surely gives a wider reach than a haphazard statement written just for posting something.
No doubt too much of planning will take away the essence of real time conversation but total lack of planning can take the conversation off track . Hence a proper balance has to be maintained to benefit from this social media platform.
Last but not the least, managing the list of whom you follow and the list of followers you is also very important as this will make the reputation management websites to track the company reputation in the long run.