Wednesday, 3 March 2010

The Yahoo-Bing Search Deal And Its Impact On SEO Search Engine Optimization

We all  in the search industry know that the search deal has been finalized by Yahoo and Bing and very soon the search results on Yahoo shall be powered by Bing.

According to the deal Microsoft will take over Yahoo’s organic and paid search results and blend those resources into Bing. Yahoo will continue to control the front-end UI of search on Yahoo’s sites, and consumers will continue to see and be able to use the Yahoo search engine.

Google, Yahoo and Bing are the 3 major search engines for which the websites have to be optimized .  Without an ounce of doubt , Google has the major market  share and is at the helm of the search industry today.

Bing is a decision (search) engine from Microsoft officially announced on May 28, 2009. It combines technology from the Farecast and Powerset acquisitions, as well as new algorithms and a more colorful page design, to attempt to understand the context behind the search, which Microsoft claims gives users better results.

Yahoo was founded in 1994 by Stanford Ph.D. students David Filo and Jerry Yang. It has since then evolved into a major internet brand with search, content verticals, and other web services.To advertisers and publishers, it provides a range of marketing solutions and tools that enable businesses to reach users who visit Yahoo! Properties and its Affiliate sites. To developers, the Company provides an array of Web services and application programming interfaces (APIs), technical resources, tools, and channels to market.

Yahoo results being powered by Bing is going to atleast make Yahoo and Bing both stronger and give some competition to Google. Now Yahoo and Bing jointly can acheive what they could not achieve individually.

Though we all love Google,  monopoly in any business market  is neither  good for the buyer nor the supplier.

In this case in the search industry if we have an option of only one search engine the searcher is deprived of quality search results and the search engine may not be motivated enough for making the results better as it is assumed that they are the best.  Google will have to be on their toes to retian its market share. That is really good for all of us as that will surely ensure better quality search results  and make the SEO task more challenging.

As far as SEO is concerned,  if your main objective as and SEO company is to optimize websites for all search engines rather than only one i.e Google then I do not think you need to worry.

Ethical SEO practices give you a presence on all the search engines sooner or later.The recent trend is towards long tail keywords as they work on all search engines and as the search patterns of  the searchers  have also become more specific as this helps finding the targeted landing pages which saves a lot of time of the searcher.Though the clients want only Google rankings but there was a time when people thought that Altavista was the only search engine available.

So, follow the basics, keep yourself updated with the latest algorithms of all the search engines, focus on long tail keywords with an emphasis on geo targeting and the generic rankings will surely follow provided the site is content rich and informative and has qualitative inbound links.

Once you have a presence in all the major search engines you are sure to be in a win-win situation. Whether its Google or Bing or Yahoo having a major market share will not make any difference to the websites optimized by you.

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