Monday, 12 April 2010

Google And Real Time Search Results With An Emphasis On The Tweets From Twitter

We all know that the search engines - Google, Bing and Yahoo have started showing and rolling out Real Time Search Results .
Google offers the most comprehensive real-time results from news headlines, blogs, Facebook, MySpace, Twitter, and other sources.
Google has adapted its page-ranking technology and developed new algorithmic tricks and filters to keep returns relevant, according to a leading Google engineer.

If the Real Time Search Results are being served and rolled out from Social Networking Sites and Blogs then how does Google rank these results ?
Twitter being the widely accessed micro-blogging site , the Twitter tweets are the most important aspect of Real Time Search Results.
Amit Singhal – A Google Engineer who has led the development of real-time search says, "One user following another in social media is analogous to one page linking to another on the Web. Both are a form of recommendation," Singhal says. "As high-quality pages link to another page on the Web, the quality of the linked-to page goes up. Likewise, in social media, as established users follow another user, the quality of the followed user goes up as well."
He also says that "You earn reputation, and then you give reputation. If lots of people follow you, and then you follow someone--then even though this [new person] does not have lots of followers," his tweet is deemed valuable because his followers are themselves followed widely, Singhal says. It is "definitely, definitely" more than a popularity contest, he adds.

Again just like link building it is the quality not the quantity that matters . Hence, whom you follow and the number of reputed followers following you is one of the main criteria for getting your twitter account tweets to get a ranking in the Real Time Search Results of Google.
One of the easiest and most reliable way to get the tweets ranked are to make your Twitter account synonymous to the service or product that you are dealing in and see that most of your tweets are related to that, along with some having a social message, sharing knowledge and ideas and retweets. As this is a conversational platform with social and business objectives .

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