Social Networking in Corporate World
According to Forrester Research, Enterprise 2.0, the corporate version of Web 2.0 will become a $4.6 billion industry by 2013. Additionally, social networking tools will top the list of IT spending in the regard, according to the report. Social networking sites like Facebook, MySpace, and Bebo rule the popularity charts in UK and have drawn attention of most of the corporate world for their promotional activities due to the mind-boggling traffic.
Social Networking services and social media sites are many and varied. Some of the most prominent types of social sites include profile-based, content-based, white label, multi-user virtual environment–based, micro-blogging, mobile support, social search sites etc.
The most popular social media sites which have been harnessed by companies worldwide include Digg, StumbleUpon, Del.icio.us, Facebook, Twitter and many more. These sites help several companies to familiarize the users about their products, and their progress as a company, and pose questions and answers related to the product or service for consumers to think about. Curious users thus get back to the company website to seek more information. Of late, with in-house social networking website development businesses can always target a new segment which was not possible through different means. They can also effectively adjust their marketing campaigns and strategies by assessing the results and the most effective way of contact.
According to Forrester, social networking works as a decent alternative for knowledge management applications. The research company says that social networking can even yield ROI, but for the success ratio to be high enough, IT departments are required to maintain legacy hardware and sound software infrastructure.