Web Marketing has a very wide connotation and includes all the possible methods we use to promote our website on the world wide web. There are various methods by which a website is marketed , SEO – Search Engine Optimization , PPC – Pay Per Click, Affiliate Marketing, Banner Ads., Social Media Integration , Email Marketing, etc. are some of the widely known methods online.
Out of all these methods available the one which is widely spoken about is SEO. All the website owners though may consider and try out all the options but are surely convinced of the fact that optimizing the sites for the search engines is something which is a must.
The main reason being that the result and the return from all the other marketing methods are possible only till the time you are spending on it. Though the amount paid on SEO is not a small amount but the return achieved from optimizing your site for search engines is long lasting and the traffic as a result of SEO is more targeted and people who are interested in the product or service that your company is offering land on your website as a result of search.
After all marketing is all about people coming to the product rather than your representative taking the product to the people. That is exactly what SEO aims at. The other methods like email marketing, banner Ads or affiliate marketing you reach out to people rather than people reaching out for the link to your website.
If the SEO campaign is woven with the fabric of social media then the social media is like an icing on the cake. As the social media presence offer a platform to voice your company culture and vision and thereby help you to build a brand online.
Increasing the visibility of your website on the web is the web marketing mantra and if your website does not rank high for the targeted keywords on the search engines then it Is on the invisible web.
Please contact us if you would like to know more about the success of the websites optimized by us . We shall willingly share the complete case studies of the concerned websites.