Lately it must have been observed by all those who use Google that the look and feel of the search results page has changed. The SERP (Search Engine Results Page) of Google has a three columnar design. The left hand side of the page has got the search options, search tools and the query suggestions. Then the second middle column has the organic search results. The third column on the right has the sponsored links or the paid listings as they are called.
The design is simple and more categorized and functional. The Google logo is also updated making it look sharper and more sleek and glossy.
The search options are as follows:
Google search options get the content from the following sources:
Blogs: Google Blogs
Images: Google Images
Books: Google Books
Videos: Google Video
Maps: Google Maps
News: Google News
Shopping: Google Product Search
Updates: shows the latest information found by Google from sources such as news, blogs and especially social networking sites such as Twitter, Facebook and MySpace.
The results under each category are from across the web and for videos - Google owned YouTube videos are more in number but the results have videos from other sources too.
From the above it can be clearly seen that from the SEO perspective the website can have a better visibility and more traffic if it is ranking in each category. Hence , having a blog, making images available for image search, having a YouTube presence or videos, getting listed in local search, submitting Press Releases to Google News and having a Social Media Presence especially on Twitter is the way to get the search engine traffic and rank high in the search engines.
If your website is having a presence in all the above mentioned spheres of the web the objective of developing the right brand image for your company can always be achieved.
View the following video by Google for some more information about the new look of the SERP.