Everyone in the marketing industry is aware of the 4 Ps of marketing ‐ product, price, place, and promotion.
All these parameters determine the targeted market.
The 4 Ps Of Traditional Marketing
Every marketing campaign has a strategy and the goal of any marketing campaign will be to analyze these
parameters and design a marketing mix ideally suited for the targeted market.
But when it comes to social media marketing (SMM) the strategy and the 4 Ps are slightly different.
The first step is to understand the social media landscape.
The 4 ps for social media marketing to be taken into consideration before you work out a strategy are:
• People: Identifying the people we wish to target
People online by which I mean netizens who are info hungry and expect a quick response can be
Classified into the following categories:
• Purpose: Define the purpose of the Social Media initiatives you wish to undertake
• Plan: Create a stage wise implementation and rollout a plan for meeting the purpose
•Process: Create a process, and decide upon the platforms on which you would like to have a social media
presence on to execute the plan. For e.g Blogging, Twitter, Facebook, Linkedin, posting messages on boards
and borums, creating Podcasts / Videos, offering Ratings and Reviews.
Trust me if you do not work out a strategy based on these 4 Ps for social media marketing all the posts and
tweets by you will get lost in the din and noise of this media. As it is more important to be at the right place
at the right time with the right words targeting the right online audience to gain visibility and make yourself
heard or your post or tweet read in this case.