Twitter, in the next couple of days is launching its first revised version of its site twitter.com since it was launched 4 years ago, which will allow users to view photos videos and much more on the right column of the site, without leaving the website to go to another site.
“We liked the old Twitter but we thought we could make it better. There was a lot buried underneath Twitter and now we are bringing all of that to the surface."- Evan Williams, Twitter's chief executive and co-founder
The change is also put in place to target users to stay on the Twitter website long, as Twitter signs new deals with 16 other websites such as Google, Yahoo, Youtube and Flicker to embed their contents into the new side panel. This will also open opportunities and room for advertisement, as at the moment there are no ads being display on the current Twitter site. Where else Twitters rivals Facebook has already go in place a full advertising structure including Pay Per Click campaigns.
What Can we as Website Owners Learn from Twitter’s re-design
The main thing that any website owner can learn from this is, to ensure that your website is up-to-date, and does not look out dated, which can happen very quickly. It is important to stay up-to-date with online trends and technology. Having a website is only the first stage of going online and having a presence, but every website owner has the responsibility to survive online to ensure that there website looks good and has up to date information. The Internet is always changing, every day new platform, and technologies are being introduced, we all need to adapt to change and incorporate them where possible into our online business.
An average website would require a design change at least every 4 years, also depending on what line of business your in, but the contents and the text can be updated on a monthly or weekly bases.