Thursday, 28 October 2010

Google And Place Search : The Latest Update On Local Search Listings On Google.

Google And Place Search : The Latest Update On  Local Search Listings On Google.   Google announced Place Search:
A faster easier way to find local information

Google surely seems to be giving importance to local search and this move in fact gives 
me an impression that Google 

is trying its best to balance organic search results, local search results and paid listings
 on the Google  results page . 

If you search for ‘London Car Hire’ The results appear as below: (click on the image to go to the results page) 

Google Local Results

Place Search results will begin appearing automatically on Google when the intent for local search is predicted if. In addition, you’ll find a new link for “Places” in the left-hand panel of the search results page so you can switch to these results whenever you want.

This results page shown above shows a balance between organic, local and paid listings. But the search for all queries having a local intent does not display the similar layout. For e.g if you search for ‘Shopping Centers in London’ it still shows the 7 pack as local search along with the map on the RHS and the paid listing pushed below and the organic listings after the 7 pack local search listing.

Serach Results News

Google’s   Place Search is rolling out now and will be available globally in more than 40 languages in the next few days.

People surely want a global as well as local presence for their business and the importance and attention given by Google
to both the results is surely a welcome step. 

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