Blekko – a search engine by Rich Skrenta has been the latest buzz for its approach to slash the web
which creates topic focused search engines by creating a slash for that topic.
Blekko explains its connotation of a slash tag on http://blekko.com/ws/+/about?h=1
It says blekko is a better way to search the web by using slashtags. slashtags search only the sites you want and cut out the spam sites. use friends, experts, community or your own slashtags to slash in what you want and slash out what you don't.
It also explain how to use the slash tags -
make 'em: Make a slashtag that includes just your favorite sites. make it as narrow (/scuba) or as broad (/favorites) as you like. Add that slashtag to any search
and you're only searching those sites.
use 'em: find a friend's slashtag and get in their head for your searches. For example, try searching Rich's home brewing slashtag for quality info on brewing your own beer (ex. wheat beer /homebrew).
make 'em better: We've already created hundreds of topic slashtags that you can search now. everything from /conservative, to /humor to /vc is there .
It is indeed a very enterprising and progressive step by the company to launch a search engine when
competing with Google is a task compared to move a mountain. But, it surely added a different twist to
the search engine by adding a slashtag which categorizes the search engine but yet does not make it a
Blekko also offers the SEO tool bar and SEO data of each search result.
Blekko’s SEO tools dislplay the following data:
• a list of pages that link to the site
• link distribution and anchor text data
• crawl data
• pages indexed
• a site comparison tool
• a duplicate content report
Blekko also has created scoring, such as Host Rank and URL Rank.
Though only time will tell where and how Blekko will take off on the search scene but it surely added freshness and curiosity to the search scenario where each and every SEO and web marketer has started
exploring this new search engine with the hope of some new features which Blekko might have to offer which the existing search engines have not yet rolled out.