A lot of people or businesses are hesitant when it comes to SEO as a form of marketing. The practice can seem at times confusing, unrewarding and perhaps unnecessary, but without giving some real thought, and understanding the benefits it can bring to your business you may be missing out.
There are major advantages to getting ahead of the competition early on when it comes to SEO, and once you’re ahead of the competition it becomes a lot easier to stay there. Below are some of the main reasons why having an advantage can make life easier in the future, and how the saying "success breeds success" is very true in the field of SEO.
The value of aged links
Links are important for SEO, they are seen as votes for your website and they pass on value to increase the importance of the page being linked to. Generally speaking, the harder a link is to get, the more value it passes on. High value links also tend to not be removed or edited too often. One of the factors the search engines look at when valuing links is their age. Older, well-established links are often seen as authoritative and trustworthy. By starting a link building campaign early on you already have an advantage over you competitors, as well aged and trusted links can be extremely powerful when it comes to ranking.
Increase your online exposure
Applying the success breeds success theory again, being number one for relevant keywords can give you a major advantage when it comes to attracting links naturally with no effort required. Say for example your own a car dealership, and someone in your area is putting together a list of the best car dealerships locally. When they are doing their research the chances are they will search online for the local car dealerships and use this as part of their research when putting the list together.
Being listed number one on the search engine results page can help to increase trust in your brand and has in this case exposed your business to a reference that it may not have got by being on page two of three. This in turn leads to more references and links helping you to secure your position.
Increase your authority
Ranking number one for your target keywords will help to increase the users perceived trust in you and your brand which will help to increase how authoritative your business appears. This is a great situation to be in because it gives you a much better platform to leverage any content you may create and publish online.
Search engines really do work favorably towards older, trusted sites, and starting early can ensure you get ahead of the competition, and stay there.