There may never have been a better time for you to make use of a few well thought out marketing resolutions when it comes to your small business. New and easily available marketing options are continuously springing up, helping you to better promote your business, often in an affordable way.
The following ideas may help you to form a few resolutions of your own when it comes to marketing your small business in the New Year. Consider using all of them in conjunction with each other to create a comprehensive and effective marketing plan for your business.
Tech It Up
If you haven’t already, consider utilizing social media networks to promote your business. Twitter, Facebook, MySpace, Linked In blogs, email and other similar Internet tools can be cheap and easy ways to get your business and name out there and available to millions of people. The costs for these forms of marketing are often miniscule in comparison to the cost of more standard methods of advertising such as television, radio, newspaper and more traditional direct mailers.
Consider using email marketing to communicate with your existing customers and to reach potential customers. Companies such as Constant Contact can provide you with efficient, effective and economical email marketing service options. Reaching out to your customers with email promotions is a proven way to stay in touch and potentially increase your sales.
Consider Networking Possibilities
Resolving to explore and make use of possible networking opportunities could be a great way to get your small business’ name out there to a variety of people and potential customers. You may have numerous networking options that you have not yet taken advantage of, including friends, family, and even old classmates. You may also want to pick employees and customers’ brains for thoughts and ideas for networking opportunities as well.
Zero In On Returns
Committing to measure your return on investment for your business’s marketing program can be a good resolution for the New Year. Doing this not only just for the new year, but following up year after year can help you build a portfolio of data that you can study in order to see how effective your marketing actually is, and upon which you can base future projections.
Through customer surveys, comment cards and the tracking of items such as customer coupon use and referral programs, you can begin to get a better idea of where your business is coming from and how, where, and upon whom your marketing is most effective.
Whether you decide to just stick with one marketing resolution or try out several for the upcoming year, it is important to keep in mind that your resolutions don’t have to cost you a lot of money or inflate your marketing budget to make a significant impact upon your business. Sometimes by simply thinking outside the box, making use of resources you may not yet have tapped and tracking your marketing progress is all it takes to give your small business an effective boost.
Shareef works for an internet marketing company that helps small businesses generate business online through the implementation of various search engine optimization, pay-per-click and social media strategies.