Thursday, 17 March 2011

Measure the Effectiveness of Your Website with Analytics

Establishing a website nowadays is a great avenue to promote a brand and to gain profit as well. If you want to monetize your site or see the effectiveness of your website on the internet, you need to set some measures and track how you meet the standards.

Traffic measuring tools such as Google and Embed Analytics can help you track the effectiveness of your website and advertisements. They track your website page views, visits, traffics and more.

See below some of the basic measures that you may see in Google Analytics, the mostly used analytics tool:

  1. Visits and Traffic Measures

This part tracks the overall, per date range and daily visits of your website. It also provides the bounce rate or traffic measures of your visits. Bounce rate is the comparison of time spent by your visitors; it is higher if your visitors spent lesser time on your site. That is, your goal is to lower it down.

Another important measure that you may see is the percentage of the new visits. The higher the new visits you have, the more visible your website is. Hence, you need also to keep your old visitors; this gives you an idea of whether your visitors find your website relevant.

  1. Geographical Measures

This is simply the geographical measures of how many visited your website from certain locations. With this, you may see the effectiveness of your website per location.

Normally, visits are higher in the location of the hosting provider. However, if your target market for example is Canada, you can do some advertisements exclusive only for that country. Example is the Facebook advertisement: you can choose to make your advertisement visible only in Canada; that is making the display more focus in that country.

  1. Sources of Traffics

This part gives you the summary of visits per sources of your traffics, whether direct, organic or referred visits from another website.

You will see the effectiveness of your SEO activities here because you will see how much is the search engine (organic) percentage. If only from referral links, it does not mean that your link building is effective. You site may somehow has been visible to these sites but it does not mean they are your back links. Back Link effects will still be measured with your visibility in the search engines, still on the organic percentage.

On the other hand, if a certain site gives you much traffic, you may concentrate marketing more in that site.

  1. Tracking of Goals

This is not as necessary to some but if you want to track how effective a certain page of your website, this is where you must check. Tracking Goals must be set first. For example: I want to track the effectiveness of my homepage, which I need to set my index page as a goal. Normally there are 1 to 4 goals options, so you can set your top 4 priority pages.

  1. Content and Monetization Measures

This is normally for those who put advertisements in their websites like Google Adsense. You will see how many impressions per page and per unit you got plus the profit conversion that you gain.

If you are doing some promotions and optimization activities, web analytics is the best place to track your process effectiveness; whether you need to do more effort, change some ad locations or focus more on your target location.

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