Tuesday, 12 April 2011

Choosing the Right Colors to Suit Your Brand

First impression is a great factor in keeping a visitor to stay longer in a website. Despite that you are probably gaining so many new visits everyday, it is still worthless if they will only open it, quickly move away and will not return anymore.

To keep your visitor’s first impressions last, you need to build your website well. Make it attractive and catchy. There are several factors to consider in developing a good-looking website, it should be clean, organized well and most of all, using the right color theme.

When we say color theme, it does not mean only one color, but set of colors that you can pair to beautify your website. Your choice of colors can

catch your visitors’ eyes, can create different emotions in them and can enhance their viewing experiences as they explore your website. Colors can also promote either your brand or your personality more.

You can make your website recognizable by simply applying the right color theme. See some tips below:

  1. Brand Recognition
    What colors do you want your brand to be recognized? Your website color theme must blend with your company logo. It does not mean that if in case your logo is red, you will use the same color entirely throughout your website.



    When we say blend, if your logo is dark red, you can use black and some shades of gray together with this color. In this way, you are creating a corporate yet sophisticated look for your website. But if you want to create a happy and more friendly  impression, you can match the red with yellow and orange colors, to give it a more softer touch.

    Sometimes it also depends on what kind of services that your brand is offering or if it is a personal site, what kind of appeal you want your visitors to feel about you.

  2. Feelings or Emotions to Capture
    This is important as most of us act and appreciate with our emotions. Set first what kind of impression you want your visitors to feel when they see your site. Studying the meanings of each color might help you but remember that toning colors in variations still creates different emotions. For example, strong yellow can create excitement while super light yellow can create light feeling of happiness.

  3. Readership
    Unless you do not have any intention to put texts on your website, you have to consider readership of your text contents. It is advisable that you use neutral colors like black and white, either black for text or white for background or vise versa. Hence, if you will observe most blogs or those that are content driven sites, they are using white background and black texts.

  4. Applying Colors to the Right Positions
    Blending the right colors sometimes does not create a good looking site. It may sometimes create a good feeling but will not create a professional look for your brand. Do some tests and research on where you should put strong colors and those light colors. If you are using background colors for your navigation, make sure it standout more than the site’s body content part or atleast recognizable.

Sometimes, you do not even need a very dynamic design or too many animations, just choosing the right colors and applying them in strategic manners can surely attract your visitors’ attentions.

Image: luigi diamanti / FreeDigitalPhotos.net

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