Monday, 31 October 2011

3 Simple Steps That Can Help You Build Your Own Authority Sites

Authority sites are those that have existed for quite a time in the web – which make them more search engine friendly.  In other words, if there are related topics that are searched in the World Wide Web, authority sites will come up first.

You can actually build up your own authority site. It just needs a little patience and hard work. Try these 3 simple steps.

1. Have the right domain name. This is very essential in deciding as to where your authority site is heading. Avoid using domain name that is not related to your site.  Instead, get a domain name that describes the website.

Others would use their personal name or nickname that they feel would sound interesting to attract visitors.  However, this usually goes the other way around.

If you can think of an effective domain name, and it is already being used, you can still use the name by trying to put a letter or a word before or after the name of the existing domain name, this usually does the job.

For example, if you’re in the laundry business, then you need to consider buying a domain with the term laundry business in there. This gives the visitor a direct idea of what your website is all about.

Another thing to consider when buying domain names’ is to check out how long the domain has existed. Most search engines like domains that have been in the web for some time already, like 5-8 years.  This is because a longer time in existence usually implies that the domain is legitimate.

2. Find the right keywords. After picking your domain name – the next thing to do is to find the right keywords for your website. You will need to choose the keywords that basically describe your website content.

Avoid using big keywords like instant money, free cars or making money at home, because you will most probably be competing against a fierce and stable authority site for this.  Remember that an existing authority site has already done the same for quite a while already and is most probably, more search-engine-friendly than your site .  So, to be in the safe side, choose one with low competition and start from the bottom and work yourself up.

Creating a long tail keyword gets the attention of search engines. Long tail keyword refers to a phrase where the primary keyword is found. For example, if you are in the business of care rental. Instead of just using car rental as your keyword, make a long tail like, “how to get the right car from car rental”.

You also need to avoid buying keywords from websites that offer you the best working keywords on the net. Choose your own and make your own keywords. If you want to save money, you can make use of Google tools.

Start to build up authority by choosing a keyword with 5 or more searches daily. Keep doing this till you get a page 1 ranking. After this, create a new long tail keyword and do the process again for about 6 months to 1 year – this will help you build up an authority site in the long run.

Usually, many are unable to make their sites authority sites because of the fact they just can’t wait.  Just exercise some patience and some good strategies, and you will do just fine.

3. Build good links. You must first create a very good content for your website. After creating quality content, submit this content to directories for search engines to recognize that your website is relevant to specific topics.

By doing this, you will create a good number. of links to your site. And the more links you have pointing to your site, the higher your ranking gets. Higher ranking means more site authority.

These are just some of the things that you need to consider if you are planning to make your site one of the authority sites in the World Wide Web.  Take note that though this may not be an easy task at first, it doesn’t mean that you won’t be able do it.  Just continue to learn the ropes and try to learn constantly – and in time, you will be pleasantly surprised at how your simple site becomes one of the most visited authority sites in the Internet.

Image by SXC

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