This is quite common in the web today; websites would be receiving traffic and increasing sales, and a very high page rank. Then suddenly, the rankings drop along with their traffic and eventually, the website is no longer available in search engines. Take note that when this happens, the website is experiencing a Google penalty - which is like the website being banned.
Google panda penalty is a hot issue among SEOs and website marketers, but as much as they hate to be in the position where their website is banned, they have no other choice but to try to recover from this situation – if they want to get their lost websites. After all, at this stage, it is very critical to start taking appropriate actions to lift or remove the penalty from the website. Otherwise, things might get worse.
As a website owner, one must first figure out the reason for the penalty, to address the problem and have it fixed. So, before anything else, one must now what are the penalties and how to avoid them.
Google panda penalty is the latest addition to Google’s algorithm - which exists mainly to help the search engines in classifying the websites based on the quality of their content, which means segregating the good ones over the bad ones.
Google Penalty – Key Features
What makes Google Penalty more unique from other updates is that it is given on a domain level, which means that even if the website may have some good quality contents, its ranking may still be negatively affected. So, it would be best to check for updates, like the rise and drop of website traffic, with the use of Google Analytics.
A website gets a Google penalty for various reasons. It can be due to an unreliable and low quality content, bad domain, incorrect SEO, and/or the website may be lacking something. Either way, the website owner must need to find the exact reason in order to make the necessary changes.
One must be vigilant as to how Google indexes their website pages. To check this out, the website owner can go to site-domain.com and type in their domain address in the domain.
After doing this, all the pages that were indexed by Google will then appear. All that the website owner will then have to do is to analyze the pages that were indexed - giving emphasis on irrelevant tags, categories and other aspects. By going to the last page, one can click on the “show omitted results” button to check if the pages in the website are indexed with the necessary parameters.
Duplicate issues are one of the main reasons why a website will be penalized by Google and other search engines. To be safe, website owners must be very careful with the contents that they publish on their website – which is why you must avoid copying contents from other sites. This is because Google can now determine the specific source of a sentence or a phrase, and if found that a website is duplicating contents - it will be banned from search engines.
Another common reason for a Google penalty is irrelevance of content. Some website owners don’t really give much attention on the quality and relevance of their content – mistakenly believing that quantity and not quality are more important.
In order for one to check for the quality of its content, he/she can go to google.com and look for “SEO optimized content”. The website owner can analyze the result and rate his own pages, and focus on the reason why a page is ranked higher than the other. Using these, the website owner can now re-do the contents or remove them entirely.
The last common reason is too much advertising. In most cases a website becomes so filled up with ads that it ends up looking too untidy - and again this will get you penalized. Another mistake committed by many is by adding too many ads between contents.
A lot of people are getting the impression that Google Panda’s new algorithm means death to SEO – but in fact, it is the other way around. It actually provides regulations and penalties to those who break the rules – thereby ensuring that higher rankings only go to those who actually deserve it.
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