Monday, 20 February 2012

Reasons Why Visitors Generally Leave a Site Or Won’t Visit It Again


Too much graphics – This is one of the most common mistakes of website owners and even designers.  Unfortunately, there are still those who incorporate as much graphics as possible in their sites, which includes flash banners, navigation, ajax, java and other graphic tools.  Again, this are bound to give more negative than positive results.

Most web designers think that the more graphics in the webpage, the more attractive it will be for visitors.  Well, if you’re a fan of too much flash video and moving tabs and buttons, you might come back to the said website and enjoy clicking this flash banners. However, reality is - most visitors will only complain about it and would probably find these things uninteresting and even annoying.

On the contrary, visitors don’t really care how good or how much graphics you put on your page.  Of course, you can always use flash presentation - but try to keep it simple and keep your graphics to a minimum.  Remember that what matters is the content of the page, which means that instead of spending more time and money on graphics, try creating very good content to retain your customers.

Right click is disabled – this might be a rare practice among web designers, but some web pages, for some reasons, still disable right clicking. Now, although you can always make use of the “PRT SCR” button or the print screen button if you want to copy images if the right clicks are disabled - to some visitors, however, this can be very inconvenient, and may even result to the visitor’s early termination of the visit or the transaction.

Images are too large – this may cause a very slow download rate of images, or after the download, images maybe of poor quality. If you can do it yourself, try re-sizing the images, or if not, hire someone who can perfectly do the right job this time.

Take note, however, that web browsers will have difficulty in re-sizing and interpreting images if the image size in the browser and its actual size do not match.  The best thing to do is to resize your images using the recommended size for HTML tags - in this way you can’t go wrong.

Too much Google Adsense – this is another common mistake among web developers. Most developers or website owners want to maximize their PPC profits, thus placing Google adsense ads everywhere in the webpage. But look and monitor your site, is it really making you profit, or are you loosing visitors. Doesn't mean if you have adsens plasted all over your site its converting into sales and profit for you. Monitor the adsense, and test to see which ones work, and which ones do not.

Now, first of all, most of these ads are not related to your website, or if they are, they don’t really provide any useful information.  Hence, it is recommended that you create a website that attracts clients because of its content, and not one which relies too much on PPC profits.

If you can’t help putting ads – try to keep them at a minimum and place in them the right places.  Through this, you still get some PPC profits – while you’ll avoid your prospective customers from leaving your site abruptly as well.

Bad customer service – websites usually offer a contact number or email support where potential customers can send further inquiries and questions.  Usually, there are a couple of curious visitors who do send emails – and at times, they don’t get any response.  If this happens, the client will only lose interest with your site.  Hence, be as responsive as possible.

Keyword stuffing – avoid using a key phrase or key word in almost every sentence or paragraph.  Though having a key words or phrases can help your ranking - it does not impress visitors.  Hence, make things sound as normal as possible.

No or limited payment option – this is very important especially if your selling online.  After all, how can customers make purchases if you don’t provide any payment option that suites them?  On the other hand, some websites only accept payments by credit card and visa card only – which can put off visitors that just prefer to pay using PayPal  Hence, try to have a complete array of payment options in order to entice more people to do transactions with you.

No internal search engines – this may not be widely used among website visitors, but it may prove to be critical in retaining or losing a customer. Remember that some customers are in a hurry and want to skip unimportant details.  Most want to go directly to the specifics and if it takes a lifetime to browse your website to get the information that they need – then expect them to leave eventually.

Visitors are required to register to the website before making purchases

Seriously?  Most business websites are asking customers to register to the website with their emails, maybe for remarketing purposes - but this instantly gives customers a bad vibe, like they’ll be receiving annoying spam emails from your site every day.  Instead, you can ask them for certain information after they make a purchase but before delivery.  Through this, things will become easier for you and your site will become more enticing to visit.

Best way to do this, is to ask the visitor at the end of their transaction if they would like to create an account, by giving them a quick an easy tick box to click on if they would like to create an account.  As if someone has made their mind up to make a purchase you do not want to put them off by asking them to register or create an account.

Image By Omar Omar

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