Tuesday, 6 March 2012

How to Gain Trust from your Visitors

As technology progress – unfortunately, so do fraudulent activities. This holds most especially true with regards websites that require customers to put in their credit card details, which may target site visitors for identity theft and stolen money. It is for these reasons that online shoppers nowadays have become very vigilant and very cautious in purchasing anything online.

In some cases, however, although credit cards may not be directly used for fraudulent activities - the items ordered by a customer do not actually exist or the items ordered are not sent to those who bought it.  And this still is a problem.

This is why online shoppers are now more particular when it comes to website transparency.  Besides, transparency builds trust – and it is not really surprising that most buyers now want to know who are the people are running a website or from whom they are making a purchase.

Here are some tips to build transparency and trust with your buyers:

Be Honest with your customer

You need to convey an honest message to your customer that they can trust you and what better way to prove that to them than to be do the exact things that your website offers. Provide honest information and deliver everything that you said you will.

You need to provide clear and concise information to avoid misunderstanding with your clients that may result to trust issues.

But as we all know, Internet users can be anonymous and customers may not really distinguish as to whether you’re telling the truth or not.  So, to reinforce the information, you will also need to be transparent.

Transparency is vey important in online businesses, because the customer needs to be reassured that the persons behind this online business is trust worthy, and not a scam website or a person that might just be using these for fraudulent activities.

The best way to be transparent to your customers is to provide an “About” page on your website. In this page, you can put pictures of your office/s, your employees, your picture, and other persons behind the business, including the time length of time that you’ve been doing this type of business and other brief background of the business. Also displaying your customers reviews on your website, or getting them directly embedded from local directories, and social media sites, will give assurance to new customers that you’re an active company, and that others have also bought of you. In this way customers know whom they are engaging in business with – and that you can actually be trusted.

Create a Blog

Blog creation sends out the message to your customers that you are committed in providing honest and satisfactory services.  Having a blog can also be a good way of showing your business goals and motives to your customers, proving to them that a legitimate business does exist behind your website. Also by allowing customers to make comments on your blog posts, this will send the message that your business does indeed cater to your customers’ satisfaction, and also ensure that you take time out to respond to these comments, so that you are engaging and your blog/website has a person behind it.

Comments on blogs are also a good way to advertise your products more, in the form of reference from other customers.  With these, visitors can check for positive and negative comments alike to see if your business is for real and for feedbacks regarding your services.

Blogs are also a good way to exchange comments with your existing clients, and to quickly address any underlying concerns, about pricing, products and other inquiries.

Use Security Badges, instead of Security Warning

Security badges or credibility badges are standard logos and graphics, that visitors are familiar with, and which provide assurance that your website is secured. Credit card logos and icons on your web pages send the message to visitors that your business has taken the time to choose payment options for customers to choose - and that your business has a secured payment processing system.

Not having logos and icons like this would send the wrong message to your customers that your business is only relying on checks by mail or solely on PayPal.

Most web security protocol providers offer security badges for visitors to click on in order to check if the site is using standard encryption.  These will likewise allow them to know if the details that were given to the website will remain secured.

Some of the most famous security badges that you can use are those by McAfee, Controlscan, Better Business Bureau, and Chamber of commerce and many others.

Provide multiple contact information

Provide your client with your business telephone numbers, email address, and even your office address on your website.  It is also advisable that you mentioned the time and day that you will be entertaining queries.  This will prove that your business does exist, and that you can address any private concerns that your current and prospective clients may have.

These are just some of the things that you may want to take into account if you want to be more credible and more transparent with your customers.  At the end, what is important is that you are able to send a message to the world that you can actually be trusted, and your business is the one that your visitors should chose to do business with.

Image by Flickr

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