If the user does not find what he or she is looking for, or the web page looks to difficult or overcrowded, most probably they will just click the back button (one the most used buttons on a web browser).
Here are some simple tips when designing your webpage:
Speed of loading your website – If something takes too long to open, I'm off, and I'm sure you would be too. When searching on the web, we are always in a rush, we want answers at the tip of our fingers, and if our visitors cannot find the answers they will easily just go back and search again. You can improve the load of your web page by not using to large graphics/images. Keep the size of your images a reasonable size so that the browser can load the page easily.
Create graphics that describes your content- create graphics that are relevant to your websites’ content. However, this doesn’t mean that you can just attach any graphics that you feel would look cool in your web page. Remember that although it’s your webpage - but if you want more visitors to take your website seriously and professionally, I suggest that you design graphics that will actually fit your content. Of course, your graphics need not necessarily describe the content in full, but it must at least illustrate the content or is related to it one way or the other.
Avoid images that Blink – make sure that you refrain from using images that move, flash, or change colors. According to a recent study, blinking images are found to be annoying by most web surfers – because it makes reading the content of the web page distracting. If you can come up with a way of attracting the visitor in a more clever way would be better. You can use an Arrow, study also shows that generally users would look at where the arrow is pointing. The whole idea is to make the user not.
Use the 3 or 2 -column layout – it might look cool to have those 6 or 8 frames on your web pages, or have those slide bars, where your readers will have to scroll left and right to read your web content. However, although it may be cool - but does it really work with most web visitors? The answer is “no”. The main reasons why most websites stick with the standard 3 or 2- column layout is because it works, it’s simple and it’s understandable, and breaks your web page easily to digest by the user.
Create graphics that can be use as elements in your layouts – use the graphics that you create as actual elements in your layouts, such as wrapping an image with a text.
Use serif and sans-serif fonts– use serif for your headlines only, because it usually blurs together when used as normal text. You can then use sans-serif as fonts for your normal text, because they are much convenient to read on computer screens.
Another thing to remember is that you will need to limit the number of fonts that you’ll be using. By doing this, your site will look more neat and professional. Fonts such as Verdana, Arial, and Rockwood LT Standard, are some basic samples of the fonts that are easy on the eyes and will make your page look better. Overall aim to use fonts that the can be loaded on multiple browsers with ease.
Remember that content always comes first than ads – Always take note that you first need to have very good content in order to attract visitors and the ads just comes next. Write contents that you feel your market would be interested in, and put ads in your page that are actually related to your page content.
However, you must avoid overwhelming your page with ads, because the tendency is that your readers will no longer check your content out because they got annoyed. In other words, it doesn’t mean that because you can, then you should.
Though it is a fact that your page needs to make money by having ads, you need to balance everything and start with a good content. You should also put your ads in the right location in your page, where they convert the most. To see which area works the best you will need to carry out few tests, generally top of the page and on the right hand side the tabs do quite well.
Make sure your ads are at the right size – make sure that your ads do not accumulate a large space in your webpage. Keep them at the right size (not too small, not too large) and also avoid flashing ads - because otherwise, your ad might not be able to send out the right message to your readers if it’s always blinking.
Make sure to test your page in different browsers – before launching your webpage, make sure that you have tested it with multiple browsers, just to make sure that everything works fine. This same principle applies for operating systems - where you will need to test your page with different operating systems. In other words, it doesn’t mean that since your page works for IE5.0 for Windows that it will work as well for Mac. In other words, make sure that everyone gets to read what you offer, in order to reap more benefits in the end.
Image by Flickr