Tuesday, 29 May 2012

How To Avoid Being Considered As Spam in Your Email Campaigns

One of our greatest fears for email marketers is: “What if my email messages flaged as spam?”.  And this is not really surprising, considering that most people don’t really bother to look at what is in their spam folders, most especially if they are in the rush to clean up their spam folders.

Now, if you check your spam folder, you would be surprised to see famous brands sending you different promotional ads about their products and even links enticing you to visit their site.  Hence, this means that even big companies may not have solved this “spam riddle” as well.

In order for you to fully maximize your email campaigns, to drive leads and to generate customers - you will first need to understand why your email doesn’t get to your receivers attention and why your messages are sent to spam mail.

So, we ask ourselves - how does spam mail work?  And how is it avoided?  Well, an email system has its own application and program to check if an email is considered as spam or not, depending on the specific restrictions on coding and content applied by different email domains.  And if the system believes that there is a violation, then that email message is sent directly to the spam folder temporarily, giving the receiver an option to double check that message – and he will then decide whether to restore it or delete it.

Each violation has its corresponding penalty depending on its extent.  Take note though that violations will vary with different email service providers and are rendered with different penalties accordingly.

It is also worthy to note that an email does not become spam outright.  It is only when an email reaches a certain penalty score that it is then sent to the spam folder.  However, if there are only minor violations, then it is still possible that it will find its way to the inbox folder.

Here are some of the more common issues as to why an email is sent to the spam folder.

Your Email contains Spam Words

What are the examples of spam words?  Well we have the most obvious group – such as those that use curses and words of profanity.  We also have those who use words and symbols such as free, offer, “% off”,” save %”, “100% Guarantee” and many others.  And although some email adds let some of these messages go free, some, unfortunately, do not. And if you have additional penalties aside from this words in your email - then I “100% Guarantee” you will be seeing your email in the spam folder.

Big Image, Small Text

This is one of the main misconceptions of brand promoters.  They believe that since the promotion should be visual - they will attach a large image of the brand which consumes much space, thereby forcing them to use small texts in order to create captions of the image.  However, once these messages are located by the system checkers of the email domains, it will automatically be given a penalty.

Punctuation marks and All Caps

I think most of us have received emails with the headlines, “ATTENTION!! DO YOU WANNA GET RICH OR DIE TRYING?” – or something like that, once or twice, right?

Now, it is worthy to note that these type of messages with too many exclamation points or use punctuation marks in the wrong place, or improperly use words and symbols like, “We have a new$ product that is coming^ out of the *market today”, will also be penalized.  Hence, you might opt to refrain from using this style.

Your email contains Penalty symbols

Symbols that include “%” and “$” are mostly used by marketers to get their customers’ attention (if they get to the inbox) but most of them get trash in the spam folder. This is because although this may seem to be a good move to add symbols on your headline, similar to creating a webpage or a pop-up window - it doesn’t really work as well in email campaigns. In fact, instead of sending your message to your customers, the most likely thing to happen is that you’ll be penalized and your email will be sent to spam.

email spamIf you’re planning to send email discount offers to customers, avoid using these symbols. Instead you can create a short and clear description of your offer and just send it.  Through this, your prospective customer will be able understand thoroughly and perfectly what you want to say, rather than just using these symbols, in the hope that it will entice them to click on your links.

These are just some of the things that can help avoid your email messages being considered as spam.  Follow them and you’ll be able to entice more customers to support what you have to offer – instead of your messages being stored in that lonely place called the “spam folder”.

Image by Flickr

1 comment:

  1. It's important to analyze your email and look out for these red flags. You may not have even realized that you included one of them, or did it by accident. It's important to take every necessary precaution to avoid getting sent to spam.