Thursday, 17 May 2012

SEO Myths Part 1


Video: SEO Myths Part 1





In this video Wasim Ismail will cover 5 SEO myths as part of the SEO Myths series.

The Myths covered in the video:

1. SEO is dead after the Panda update.
2. Google considers the keyword tag for SERPs
3. SEO gives immediate results and ensures an exodus of traffic to your site
4. SEO is all about links
5. SEO is only about high rankings



 

Transcript:


Hi guys it's Wasim from Alrayes Web Solutions. In today's episode, I'm going to cover 5 myths about SEO and will do some more other videos during the month. So the first myth I want to go over is the statement is SEO is dead after the Panda update? Now to go initially, generally the statement is made every time this an update is made within the algorithm and search engines and is generally made by individuals that actually don't understand the true presence of SEO, where what you find is good practicing SEO will update their policies according to the changes that have been made with the search engines and with the algorithm and we also find it that there work where have less impact with their search engine changes that they have been made will have less impact in the work of good practicing SEOs. So overall, SEO as an industry is not facing any crisis at all; to bring this in view, it's quite an exciting time to be in online marketing; there's lot of things happening. SEO has evolved quiet a lot over the past couple of years with new dimensions being introduced in the results such as social signals and for a business to actually truly build his presence online, internet marketing and SEO has the one of the most important part of the marketing strategy. So the crisis that actually faced by those individuals that are actually facing, that are actually selling SEO as a quick solution, as a quick fix or more or less as a quick sell; so as long as individuals or users go in the internet, search for stuff using search engines, SEO is going to be very much alive.

And then the second is, today I want to cover is about keyword, does Google considers the keyword tag in the rankings? Now the shorthand says no it doesn't; the Google does not take into consideration keywords tags while ranking results in search engines. Now, that doesn't mean that you should totally ignore the keyword tag. We at Alrayes, when we optimize our websites, we do put 4 to 5 keywords sometimes 7 keywords on a page. What you need to understand is Google is not actually penalizing you, is not punishing you for having keyword in the keyword tag. Google does not take into consideration the keyword tag, whereas before it used to; the reason why it's actually stopped is because of the misuse and a lot of spam happening to it. Today it doesn't, tomorrow the Google may decide to take into consideration the keyword tag again and maybe drop another tag that they take into consideration while ranking search results. Also when you optimizing websites, you're not just optimizing it for Google, you're optimizing it to build the presence online. And there are other search engines, other directories online that do take into consideration the keyword tag when ranking search results. Now you can, if you're watching this on YouTube, you can see there's a link below from Matt Cutts' video from Google and what he's also saying about the keyword tag. And so overall in this short answer, is no, Google doesn't take into consideration the keyword tag. But I say its good practice, good html practice to do include couple of keywords in your, while optimizing your website. And I would say don't spend too much time on it, you can spend a couple of minutes and that's about it and move on to the other page.

And then the third myth today I want to cover is about the search engine or does SEO bring in immediate results and lots of traffic and convergence. Now businesses when they set up a website or when they put together a website and start an SEO campaign this is generally the mindset that thing they will do SEO and will got lots of traffic, unfortunately that's not the case, SEO is more of long term investment, ok, if you are looking for quick results then maybe while you do your SEO you can look into other marketing plans, such as pay per click or Google as pay per click, Facebook does pay per click, Bing and other directories is that into pay per click so you can look at to other sources which do bring in quick result, but SEO is a more long term investment for you to truly start to see result in your search engine campaign, I'd say be looking at easily between four months, five months, six months it depends it can be longer than that, it all depends on the keywords that you are trying to target, on the industry that you're in, the niche that you're in, so as many factors also there's many factors that search engines so do take into consideration when ranking your website and also for an SEO there's many factors that they have to work on your website before the search engine start to recognize that your website does have authority and you need to start to give more presence to your website. So the short answer here is, SEO will not bring in quick results but will bring in the results in the future and it does bring results in the future you start to see notice you get more visitors that you're targeted to your products, to your services that you offer and then you look to see that the conversion much, much better than before you did the SEO.

And then the fourth myth for today I want to cover is, is SEO all about link links and acquiring links? Links is one of the factor of SEO, as I've just mention just many factors that search engines take into consideration and links or link building is one of the factors of many and to totally think that SEO is all about acquiring links, then, no, its not because if you just keep acquiring links, fair enough, you're doing one element of SEO but do there's so many other elements of SEO and when you do a link building you don't want to just acquire links form everyone and have hundreds and thousands of links coming to your website which have no value. What you want to do is acquire links ideally naturally and have good quality links so it's more about quality over quantity. So have links which are related to your business, related to your industry, related to your products and services rather than just acquiring every link that comes to you and say yes, one of the best way of a link building or having a link building campaign is tracking guest blog post. Every business, every industry does more or less have blogs and forums where lots of traffic come to. What you can do if you're a website owner just put together some good quality articles and approach this websites, approach this blogs and ask them, would you consider in having my website, having my article published on your post and at the bottom of your article you can put this article is written by so and so from so and so company. So now you've just acquired link from that website but also you build your presence, you build your awareness those individuals that read that blogs, read that forum, you maybe five or six hundred or even in the thousands that they know about your company before, didn't know about your services before, but after reading your article, you've also gained more presence, so it's a win-win situation. You get a link back, you get more presence more exposure. So in short, the short answer for is SEO is all about link building, no SEO is not all about link building. Link building is one of the factors of SEO and as many other factors that need to be taken into consideration when optimizing a website. Again, if you're watching this in YouTube, I'll put link below to a periodic table done by Denise Elvin from search engine land where he highlights the various factors on page factor of page factor when optimizing your website.

And the fifth myth I want to cover today is, is SEO all about the high rankings? Now, actually individual businesses more or less everyone when they look at an SEO campaign that they generally measure the success of the SEO campaign based on its ranking size achieved. And to go on as they solely just measuring the success of the SEO campaign based on ranking can be quite misleading, I'm not saying ranking is not important, ranking is probably one of the most important element of SEO, but it's not the only metric with which the success of the SEO campaign should be measured. There are many of the metrics that you could be taking to consideration and it's not only about rankings. What I mean is SEO is beyond rankings. Websites has to go out branch out and build quality presence online before search engine starts to endorse website with good ranking and start to give more important to your rankings. So over the period of time, as your website start to build authority, start to gain quality links and more and more people start to talk about you on social media. All these signals will fed back to search engines and then they'll start to give more importance to your rankings and to your search results and what you'll find is good practicing SEOs will actually {future-proof} your SEO campaign and in terms of rather than just focusing on one element of an SEO.

The overall, they welcome all the element of an SEO and when search engine do change the algorithm which does happen very frequently you know there's very minimum impact will have on your website. So the short answer is SEO, yes ranking is important and is probably the goal of every SEO campaign but you have to look the outside the box and look how you can achieve good rankings by going outside, going beyond search engines and building a good authority presence online.

I hope you find these five myths beneficial I will cover some more in another video. You can also catch us on Facebook, on Google and also on Twitter and also you can check our blog at Alrayeswebsolutions.com/Blog. See you guys next week.

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