Wednesday, 27 June 2012

How to successfully design your Mobile Product Page

Product pages are made with the intent to attract attention, where a browsing visitor is converted into a buying customer.  This is the same rule with mobile marketing – where mobile product pages are used by marketers to promote their products and to convince customers that their products are worth buying.

Unfortunately, most mobile marketers are having a hard time to create effective mobile product pages because the space given per page is sometimes not enough.  This is either because the space is too limited to put all the necessary descriptions of their product and features, or because mobile users can only view their pages through small screens, making mobile marketing quite a problem for some.

So, how does one create a successful product page for its mobile products?  First of all, you need to bear in mind that most of your consumers will be using a mobile device.  Hence, you must note that they will be using their phones to check your product descriptions, reviews, prices and availability – and you take it from there.

Here are some of the few tips on how to create an effective mobile product page for your mobile apps.

Provide images

Take note that most customers would scan over pictures first, and then read the descriptions next.  Hence, you can put adequately clear images – in order to get their attention. You will also need to have bigger photos in your mobile product landing pages, so it can be viewed more clearly by customers with their mobile devices.

Make use of the full space of the screen, and offer “enlarge” options, so the customer can have the choice to enlarge the images. However, the bigger the image, the longer it will take to load - so for these tip to work out, you might want to opt to use images with reduced file sizes.

Create short and concise description

Most probably, you will only be given a limited space to create descriptions either at the bottom or at the top of your images.  So, it would be best if you made clear, short and concise descriptions of your products - without compromising the information that may be vital for your customer.

In creating your description, make use of keywords that instantly attract attention, such as “the newest” or “the most”.  You can also highlight your descriptions to give it more emphasis, most especially since your customers are on mobile devices.

Make sure your Product page contains links

Just in case your prospective customer finds the product that you are promoting not to his/her liking - you can at least provide other links, so that the customer can be directed to your other products page.  This will give him an option to browse over your other available products, the latest and previous featured items - in the hope that he might make a purchase for them instead.

Attach Calls to Actionmobile phone

With calls to action (CTA), the customer is given a direct instruction for a direct response.  With this, you are enticing the customer to continue the buying process, which is why your CTA button must at least be located strategically for that purpose.  Usually, these CTA buttons are placed in the bottom for easier access and viewing by the customer.

In addition, it would be wise to make use of wide and horizontal call to action buttons, because they are more effective and they are less likely to be neglected by mobile users compared to using just plain text messages.

Provide “Add to Cart” features

Provide easy purchase transactions, by putting “add to shopping cart” features in your page.  Direct your customers to your cart page after he/she clicks on a CTA button, and make sure that it is clear that the customer can add the item on the cart.  Through this, you can be sure that the customer placing an item in the cart has the intent of buying and not just doing so by mistake.  In addition, you can also provide clear notifications to your buying customer about adding items in the cart.

Test your mobile product page

Before launching your mobile product page, always test it first.  Try to navigate in your mobile product page, with the use of just your mobile phone. Take note of any discomfort and inconvenience, and try to come up with alternative solutions to resolve those problems.  And also, you must take into account quality and its loading time.  After testing it on your own, have your friends test it and get some comments from them as well.

These are just some of the things that you can do to make your mobile marketing campaigns successful.  In the end, what is essential is that you are able to make your prospective customers – your actual ones.

Image by Flickr

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