Wednesday, 18 July 2012

SEO Myths Part 3

Video: SEO Myths Part 3

Wasim Ismail goes over some SEO Myths in our third SEO Myths series.

The five myths covered in the video:

1. If you are active on Twitter your rankings will improve

2. There are Google certified SEOs

3. No follow links do not count

4. Once Google deletes your site from the index then no way that site can be re included.

5. You must have a keyword in the domain name or have an exact match domain.

Hi guys it’s Wasim from Alrayes Web Solutions. In this video, I’m going to cover 5 more SEO myths. As you know, we’ve been doing couple of series about SEO myths and this is our third episode. So we are going to cover 5 more myths.

So the first myth for today is: if you are active on Twitter your rankings will improve. Not necessarily the case. Social media is great, twitter is great, but it doesn’t mean that if you are active in twitter, your website would outrank someone else’s that is not active in twitter. Social media is a way of building your brand, of building your authority, and yes, it does help you in search engine optimization where some search engines do take signals from social media accounts such as Facebook, twitter which have big users to take data, and then there is Google which uses its own platform, Google plus. So yes, social media does have help in search engine optimization but it’s not a must. It does not mean that if you don’t have an account your SEO campaign will not be successful. It’s a way of boosting your SEO so it’s a way of building your brand, building authority online. And then the other point as that I would like to mention is there’s no point in having an account if you are not active on it. So for example, there’s no point in having a twitter account and having a twitter account just for the sake of it. If you are going to have an account, whether it’s on twitter, whether it’s on Facebook, whether it’s in Google plus or any other social media platform, then the key is, keep it up to date. You have to keep it active. And the whole purpose of social media is that you engage with your audience, you engage with your customers and again build your brand. Now some businesses may benefit from having an account on LinkedIn and building connections, on trying to build business connections. Some companies may prefer to just have a twitter account, and maybe just use twitter as a way of a customer service platform, wherein if any of the customers have an inquiry or a question, they can interact and communicate with them using their twitter platform and some businesses may just prefer to use Facebook as a way of building their brand but one social media platform that I would suggest if you are looking into other social media account to help in your SEO is Google plus, {especially with search your plus search you well while} Google plus does take signals from search engines such as Google does take signals from Google plus and ranks them in search results. So if there’s a social media platform that you’re looking to build your business on, think of Google plus first. The whole key here is whichever social media account you have the key here is that to keep it up to date and keep it active; where if you don’t have an active account, then there’s no point in having an account.

And then the second myth for today is, there are Google certified SEOs. Unfortunately, there isn’t. Google doesn’t certify anyone; no Google does not give out any courses or issues anyone the certificates. There’s no such thing. So if an SEO company or an individual comes up to you and says that we are Google-certified, and we’ve got a certificate from Google, honestly ask to see that certificate. Because there isn’t {no} such thing. If you are looking to learn about SEO, the best way to learn about SEO is to actually practice SEO yourself. So if are a web designer or a business owner or an online business and you want to know about SEO, I’d say practice SEO yourself. You’ve got a website, play along with the title tags and see how your rankings are affected. Learn a bit about meta description, on-page optimization, off-page optimization. Until you actually get your hands dirty and do SEO yourself, you won’t know about SEO. And there’s also  communities online such as SEOmoz and  Search Engines Land where  you can actually go in and get all the latest information  about the industry itself, also learn to get some tips learn some ideas of how others do their SEO and what other rankings set is affect certain elements of SEO. But there no such thing certificate from Google directly. And yes, there is one document that Google did  issue out back in 2008 which initially was introduced just for internal purposes, internal use within Google’s employees but then in 2008 it benefit the webmasters so they made that document public. Again, if watching this on YouTube or on our blog you can see the link directly to that PDF in the comments below and that document is just basic outlining and showing the basic of SEO. So again this is not a certificate doesn’t mean that  if you read that book, or if you read that document you are certified by Google it’s just a sort of a guideline. So the answer here is whether there’s a Google certified SEO, there is no such thing, there’s no Google certified SEOs.

And the third myth for today is, no follow links do not count. Now for those who do not know what no follow links is, no follow links is a value that can be assigned to the real attribute of a HTML; an element to instruct some search engines that the hyperlink should not influence the link targeted website. It is intended to reduce the effectiveness of certain types of search engine spam, thereby improving the quality of search engine results and preventing spam indexing from occurring. Now, originally, the no follow tag was introduced roughly back in 2005 and it was introduce to stop spam spammers, to stop blog spammers, taking advantage of the comments, where they easily leave comments, load easily of spammy  comments on blog post which was gaining from the links form those comments from the links to their website. Now Google introduced the no follow links to follow tags to stop this happening. And yes the decrease in comments did happen but then you may be thinking what’s the point of leaving a comment if I’m not going to gain from a no follow link, I’m not going to gain from a follow link, sorry. Now the whole purpose of leaving a comment, is now first of all, you raise your opinion, you build your brand and I’d say there is a follow link or no follow link and again it’s still a link, any link that a visitor can click on and come onto your website, it’s a valuable link. Because once visitor that it come unto your website, then you can welcome your conversions, and looking to converting these visitors into the sales and looking into the converting them into leads. For example many large corporate organization, some large news channels, they all have comments on their blogs but most of those  comments are no follow links but if then you post on your comments or your opinion this platforms on this regular basis you are about to gain some sort of  traffic to your website . So yes, no follow links do in terms, they come in search engines but I’d say every link whether it is follow link or no follow link is a valuable link which can again building traffic to you website and you can welcome your conversions.

Then the fourth SEO myth for today is once Google removes you from its search index , it’s impossible for you to be re-indexed back or to get your ranking back. Unfortunately not the case, yes Google there are times does punish you, it does remove your website, because you the reason is they feel that you validate their terms and conditions, you validated their privacy policy or what is the reason maybe. Now, if your website is submitted to webmasters tools , most of the time  Google would notify you and say, we have removed your website from the search engine, from so and so reason or your website is being black listed for so and so reason which can point you to the right reason to solve that problem.  Now whether it maybe you’ve got loads of spammy links or it could be a multiple reason why Google has removed your website from the search engines, but yes it is possible for your website to re indexed back. Don’t think that once your websites remove from search engines you can’t come back, it’s the end of the world. It’s not the end of the world, if you are watching this on YouTube again you can click on the link below and you can see our experience when our websites got affected in a certain way and how we overcome the obstacle and how we fixed everything and go our websites re-index back in search result. And also not just re-indexed back we also gained the positions of our search queries were they were before, and I’d say it’s improving. So what Google want to see is whatever the reasons they’ve punished you for, they want to see that you’ve made an effort of fixing that problem. And for example, as I’ve been saying, if your website has been is punish for a lots of spammy links, now those links that may not be from  the website that you control, now what you need to do is contact each and every single website that you get the spammy links from. And everything that you do, you log it, you basically building a case. Now you can put that on an excel document, you can take screenshots of the email ,and the communication that you’ve send, and the email that you’ve  receive back, so basically you’re compiling that case. And once you’ve happy, once you cleaned up your house and you’re happy and satisfied. That, yes this is the most I can do in terms of resolving the issue. Then you can go to the webmaster tool and put a reconsideration request and explain to them the steps that dear Google this is what I did to solve the problems, step 1, step 2, step 3, attach those documents that you’ve do in excel documents the screenshots. And this one go to Google, now behind the Google there was a team human being. They where look at your situation they feel that you’ve made a decent amount of effort in them, then nine out of ten times they will put your websites back in the index again. Now it may mean that it may not be exactly where it was taken out off, you might start your SEO campaign again, look at the strategy again but yes it is possible for your website to be re-indexed back. Yes it is hard work, it can be tedious but you have to decide why it was punished, was it something wrong that you did and how you fixed it. And so the question here, back to the myth, so once your website is removed from the search engine index, don’t feel like you can get back to index again. You just have to clean up the mess and ask for a reconsideration request.

And the last myth for today is you must have a keyword in your domain name. Now, many fall into this trap that they think or assume that you have to have a keyword in your domain name. If you are selling for example clothing, you have to wear clothing, if you are selling insurance have it your insurance or whatever your targeted keyword maybe they assumed that you have that keyword in your domain name not necessary the case. Yes it can help in the search engines results but it is not the main factor, the factors of search engines optimization that are more stronger than having just  a keyword in your domain name. For example if you are looking at the Wikipedia, Wikipedia ranks number one from millions of millions of keywords, now for example you search for history of UK or how to do SEO or how to do a certain thing, nine out of ten times Wikipedia will rank above millions of websites.  Now Wikipedia doesn’t have any those of the keywords or any of those clue phrases in its domain name but it still ranks. So as many other factors related to how search engines rank your websites and if you don’t have a keyword in your domain name, it’s not a major factor, you don’t have to worry about and you still rank well above other companies, other websites that do have a domain name {in their keyword} in their URL.

So that’s all for today, the five SEO myths, you can also catch more information on our website, on our blog on and also catch us on twitter, on facebook and also on Google plus. See guys next

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