Monday, 20 August 2012

How To Use Instagram to Market Your Business

As we all know, a picture paint a thousand words. And this does not apply only on an artistic point of view, but in marketing as well. After all, the better your image is – the more attractive it becomes to prospective customers. This is where Instagram comes in.

Instagram can be used as an effective marketing tool for your marketing strategy. This is because it can reach out to an audience in a more effective and positive way, making it effective for brand awareness and promotion.

Think of Instagram as your very own business slideshow, where consumers are enticed to make purchases based on images and pictures. In effect, brand promotion through Instagram is basically a form of storytelling, where you talk to your potential customers using images.

Of course, you still need to attach short descriptions to your images to give the customer details as to what the pictures is all about. But other than that – it will be the images doing the talking for you.

Aside from being an effective marketing tool, Instagram is also quite easy to do. All you have to do is snap pictures with your smartphone or portable device, and then upload those images to your Instagram account. It’s that simple.

However, if you want to get your customers’ attention instantly, you will need to be really creative and think outside the box. You can also use other software and apps to edit your photos, for better display and presentation of your pictures. Don’t worry - you can find lots of free photo editing software available in the net.

Here are some of the ways that you can effectively use Instagram as your marketing tool.


Capture the Perfect Shot using your portable device – you can take random shots, not caring how they would look like, and then post it in your Instagram. But take note that this is allowed only if you’re not using it for marketing and promotion.

However, if you’re using Instagram for business, what you need to do is to create the perfect picture to tell the story behind the business. Remember that it is how you deliver your story that would define your success in your campaign.

If you try to upload your photos directly to the Instagram app - the first thing you’ll notice is that the photo is square and small, and it prohibits you from zooming in, especially when you’re taking a photo from the app.

And though it may seem that your options may be a bit limited, this is where the fun part comes in. Try to do what you can to make your photo as attractive and enticing it can be. You can do this by manipulating your photo.

Firstly, you will need to take a picture using your smartphone. However, to ensure that it will do its part, take a picture at the proper angle and with the proper lighting. Afterwards, upload the photo to Instagram – and then edit it using the features of the software.

Create a Collage – now, if a single picture says a thousand words, so how many words do multiple pictures say?

Upload as many pictures as you can in your Instagram account. Sort out the pictures that you want to be included, and then start creating your own collage. However, remember to use only quality pictures. Otherwise, it might do more bad than good.

Look for available apps that you can use to improve your Photos – Instagram apps have limited features, which may tend to limit your creativity. Hence, it is suggested that you look for other photo editing software and applications to further enhance the quality of your images before uploading it in Instagram. Through this, you can ensure that the photo will be as “picture-perfect” as possible.

Use Hashtags – Instagram has allowed hash tagging, so you can attach these tags to the description of your images and our collage.

Just like how you use hashtags on social networks, you can also do the same with your Instagram apps. This will make it easier for you to tag your product, and will create a wider audience. By using the same hashtags in your Instagram, you can also use it in your Twitter page and other social network accounts to gain more popularity for your brand.

These are just some of the things you need to know about Instagram and how it can help market your business. In the long run, what is important is that you are able to entice more customers to support your brand and make business better on your end.

Image by Flickr

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