Sunday, 12 August 2012

Tips on How to Effectively Use Mobile Push Notifications for Business

For most online businesses, mobile marketing has presented an opportunity to reach out to customers in a more efficient and effective way. After all with the help of mobile apps, one can know where his customers are, what they are doing and where they are heading.

The challenge for those in mobile commerce right now is the screen time - and how one can browse over his mobile phones and dealing with messages that should come first, as well as knowing which emails are important or not. Fortunately, this can be resolved by efficiently using push notifications.

Push notifications is actually the secret weapon for those in the mobile commerce industry. Although you really won’t see its importance at first, but if you look at it, you just might gain extra time and promotion with your customers if you use it.

For those who don’t what it is yet, push notifications is basically an opt-in message in your iPhone that can be seen at the home screen of your mobile phone. With this app, you can directly send marketing offers via push messaging to customers.

With it, you can assign tones, images, videos and any other media to a specific notification. For example, you can assign a specific song for your email notification or a video for your message notification. Either way, you can identify what the notification actually is.

Notifications vary from news alerts, traffic updates, weather reports, sales, limited offers on shops, currency exchange, and even social media updates. Of course, the only thing left to do is to earn the trust of customers so that they will allow themselves to receive opt-in messages from you.

Here are 5 tips to do a good push:

1. Fit your “push” messages to your client’s schedule – your customers have the power to control and filter any messages that they will be notified for. Most of them would create schedules when to receive notifications from emails and when to receive notifications from other alerts. By finding out the time that your customer usually responds to a “push” message – this will give you an idea that during that particular time, the customer is not busy and is open to receiving notifications.

On the other hand, some customers do not allow messages to be received on certain days, like weekends or rest days - so you need to keep track of these days as well.

When you have come up with the right schedule for a specific customer, you can then set schedules on your push notifications on the time and day that you send SMS and push messages. However, take note that if a message is sent too early - your message might end up at the bottom of the message list. So, be as specific and as accurate with your schedule as possible.

2.  Segment your “push” messages – create a different mobile marketing message for specific groups of customers. By segmenting your messages and sending them to different target customers, you are sending relevant messages that your customers can respond to and engage with. Also, make sure that the “push” message you send requires a response, so that you can assess if the customer is available.

Your message must also contain specific information, to make customers feel that you indeed are paying attention to their history and you value their personal interests. You can also ask for information such as previous orders and promos that they availed of, to have an idea as to how you can deal with it in your end.

3.  Send personalize and entertaining “push” messages – create a message that allows your customers to respond by telling you what they want, need, like about the product and any other personal comments.

Afterwards, you can then respond with clarifications and answers to those questions. In this manner you are able to create a personal relationship with your client, and a rapport between the two of you is then built.

4. Be consistent with your “push” messages – regularly send push messages to your customers. Once or twice a month is enough. This is to keep them updated on what is going on with your business and to send them the message that you haven’t forgotten about them.

Always remember that you need to communicate with your customer regularly. This is a key marketing factor which will determine if your customer will continue to purchase from you or not.

5.  Aim to improve your “push” messages over time – marketing approaches change as time goes by. There are always new keywords that can be used to gain instant attention, while there are those which do not work as well anymore. Aim to adapt with how customers think, and by adjusting your messages to their liking, you can retain them in your roster of clients.

These are just some of the things you need to know about push notifications for business. Just remember that what is important is that you are able to attract more customers to your business and have more successful campaigns.

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