Saturday, 27 October 2012

How To Add Authorship Markup

 In our  post dated 3rd October 2012 we spoke about how to prepare your site for the semantic web and mentioned that we shall be  taking up each point in detail every Friday.

So far we have discussed: HOW TO IMPLEMENT THE HCARD AND VALIDATE IT AS PER MICROFORMATS.ORG

And HOW TO ADD VIDEO AND AUDIO FILES ON YOUR SITE USING MICRODATA AS PER SCHEMA.ORG

Today we discuss about how to add authorship markup.

How To Add Authorship Markup

Google started supporting authorship markup from June 2011. This way Google tries to connect authors with their content on the web. Google on its blog has said : We know that great content comes from great authors, and we’re looking closely at ways this markup could help us highlight authors and rank search results as follows.

If you want your authorship information to appear in search results for the content you create, you'll need a Google+ Profile with a good, recognizable headshot as your profile photo. Then, verify authorship of your content by associating it with your profile using either of the methods below. Google doesn't guarantee to show author information in Google Web Search or Google News results.

To add the authorship markup follow the following steps:

For  Single Author Blogs:

  1. Add a link to your Google+ profile from the content page by adding a  rel="author" attribute in the link.

  2. Add a link back to the blog from the Google+ profile for cross verification.

For Multi Author Blogs:


  1. From the blog post add a link to the author’s bio page on the blog by adding a  rel="author" attribute.

  2. From the author’s bio page add the link to the Google+ profile of that author by adding a  rel="me" attribute

  3. Ask the author to add a link back to their author bio page on their blog from their Google+ profile.

The video below explains this in detail:






Once done you can check if the markup is correct by using the Rich Snippets Tool on http://www.google.com/webmasters/tools/richsnippets

Next Friday 2nd  November 2012 – Read about “How To Implement  The Twitter Card on the blog"

1 comment:

  1. Very informative post, Authorship markup is advanced markup data that you can create to give Google and other search engines more information about your website. Rich snippets increase the likelihood that a searcher will click through to your website from the search engine results pages.

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