In our post dated 3rd October 2012 we spoke about how to prepare your site for the semantic web and mentioned that we shall be taking up each point in detail every Friday.
So far we have discussed: HOW TO IMPLEMENT THE HCARD AND VALIDATE IT AS PER MICROFORMATS.ORG
And HOW TO ADD VIDEO AND AUDIO FILES ON YOUR SITE USING MICRODATA AS PER SCHEMA.ORG
Today we discuss about how to add authorship markup.
Google started supporting authorship markup from June 2011. This way Google tries to connect authors with their content on the web. Google on its blog has said : We know that great content comes from great authors, and we’re looking closely at ways this markup could help us highlight authors and rank search results as follows.
If you want your authorship information to appear in search results for the content you create, you'll need a Google+ Profile with a good, recognizable headshot as your profile photo. Then, verify authorship of your content by associating it with your profile using either of the methods below. Google doesn't guarantee to show author information in Google Web Search or Google News results.
To add the authorship markup follow the following steps:For Single Author Blogs:
- Add a link to your Google+ profile from the content page by adding a rel="author" attribute in the link.
- Add a link back to the blog from the Google+ profile for cross verification.
For Multi Author Blogs:
- From the blog post add a link to the author’s bio page on the blog by adding a rel="author" attribute.
- From the author’s bio page add the link to the Google+ profile of that author by adding a rel="me" attribute
- Ask the author to add a link back to their author bio page on their blog from their Google+ profile.
The video below explains this in detail:
Once done you can check if the markup is correct by using the Rich Snippets Tool on http://www.google.com/webmasters/tools/richsnippets
Next Friday 2nd November 2012 – Read about “How To Implement The Twitter Card on the blog"