Tuesday, 5 February 2013

Benefits of Creating Podcasts For Your Business

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What is a podcast?

Podcast is basically is an audio digital file for users to download and save in portable devices such as mp3 players, it can contain anything from music, interviews, or anything in an audio format.

The general file format of a podcast is MP3.podcast

Wikipedia: MP3 is a popular digital audio encoding and lossy compression format. It was designed to greatly reduce the amount of data (10:1 compression is common) required to represent audio, yet still sound like a faithful reproduction of the original uncompressed audio to most listeners. In popular usage, MP3 also refers to files of sound or music recordings stored in the MP3 format on computers.

Should your business produce podcast?

There is no harm in making podcasts for your business, you can set a certain date in the calendar for example one a month, or a quarter where you publish a short podcast about your business, products, or just general information for your audience.

What are the benefits?

New Content: A new medium of content for your business, which you can add onto your website, blog...etc along with the general text and video posts, you can also offer an audio post.

Reach: You can reach out to a different audience, everyones needs are different, some prefer to listen to stuff compared to other that may prefer to watch or even read. So by having this option you are attracting a wider audience.

Build brand: Besides your website, you can also publish your podcast and audios on other platforms around the web such as iTunes, which will expand your brand awareness. The idea is basically to get users to subscribe to your podcasts, so when you publish new content (new podcast) it gets pushed directly to your subscribers that have subscribed. So they don't have to check whether you have a new podcast released, if they are subscribed, they will be notified.

How do I record?

Its not as difficult as it sounds, you don't need anything fancy to record your audio, your computer or smartphone would generally have a recording program which can start you off, you can start to record short podcasts using these programs, and editing them slightly.

Once you have the core content of your podcast, then its upto you how you present it, you could include some fancy intros and ending and play around with the sound.
Overall creating a podcast is not time consuming, if thought out and constructed well you can tap into new audiences for your business.

Image by derrickkwa (flickr)

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